A new global survey reveals a surprising trend: young men (Gen Z, ages 14–29) are more likely than older generations to believe in traditional gender roles, including the idea that a wife should obey her husband. The findings, based on a study of 23,000 people across 29 countries, suggest a resurgence of patriarchal attitudes among the youngest male demographic.
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The Numbers: Gen Z vs. Boomers
According to the Ipsos and King’s Business School study, approximately one-third of Gen Z men agree that a wife should always obey her husband and that men should have the final say in major decisions. This is double the percentage of Baby Boomer men (ages 62–80) who share the same view: only 13% and 17% of Boomer men expressed similar beliefs.
While fewer Gen Z women hold these views (18%), the sentiment is even less common among Baby Boomer women (6%). These numbers signal a clear divergence in gender expectations between generations, with younger men showing a greater adherence to traditional power dynamics within marriage.
Why This Matters: The Rise of Traditionalism
The survey’s findings are not isolated. Other research, including from the Survey Center on American Life, shows that only 43% of Gen Z men identify as feminists, compared to 61% of Gen Z women—a wider gender gap than in older generations. This suggests that younger men are less inclined to embrace progressive gender ideals.
Experts attribute this trend to several factors:
- Social Media Influence: Platforms like TikTok and YouTube provide echo chambers for extremist views, making it easier for young men to connect with misogynistic content creators like Andrew Tate.
- Economic Anxiety: In a tightening economy, some young men are responding by romanticizing traditional masculine identities as a way to regain control and certainty.
- Delayed Adulthood: As adolescence extends into the mid-20s, many young men lack the support and accountability needed to develop healthy gender perspectives.
The Broader Implications
This resurgence of traditional beliefs raises concerns about the future of gender equality. Psychologists note that men holding rigid gender views are more likely to experience mental health issues, engage in harassment, and adopt harmful behaviors. The survey highlights a gap between people’s private beliefs and what they perceive as societal expectations—particularly among Gen Z men, who feel pressured to conform to outdated masculine ideals.
What Can Be Done?
Experts recommend open conversations with young men about their online content consumption and encouraging critical thinking about gender roles. Building support systems, such as gap year programs or community service, can provide structure and accountability during emerging adulthood.
Ultimately, addressing this trend requires proactive engagement with young men, helping them navigate the complexities of modern gender dynamics while challenging harmful ideologies. This shift will only happen when we prioritize caring and realistic infrastructure that fosters connection and accountability.
