The modern smartphone has become an inescapable extension of the self. For many, it’s not just a tool, but a compulsion. When I first encountered Brick—a small, physical device designed to lock access to distracting apps—I dismissed it as another overhyped tech solution to a self-control problem. At $59, it seemed absurdly unnecessary. Yet, as my own phone use spiraled into an unproductive habit, I decided to try it. The result was surprisingly effective.
Зміст
The Problem: An Addictive Cycle
My relationship with my phone had become pathological. Mornings were wasted scrolling through Instagram and TikTok, and the day began before it did. The device wasn’t simply a time sink; it was an addiction, constantly tugging at my attention with the illusion of new notifications. This eroded my focus and made being present a struggle. Despite knowing better, I kept reaching for it, not even finding satisfaction in the endless stream of short-form videos.
How Brick Works: A Physical Barrier
Brick operates on a simple principle: physical friction. The device pairs with an app where you select the apps to block. Once activated, tapping your phone to the Brick disables access to those apps. Trying to open them results in a gray screen with the message “get back to living,” which is aggressive, yet effective. Unlocking requires the same physical interaction, adding just enough friction to make impulsive checks less automatic.
Why It Works: Overcoming Habit Loops
The key isn’t just the restriction, but the deliberate effort required to override it. Unlike built-in app timers, which are easily dismissed with a tap, Brick introduces a physical barrier. The slight inconvenience—especially if you leave the device elsewhere—forces a pause for reflection. Do you really want to unlock your phone right now? The answer, surprisingly often, is no.
Brick also allows for intentional use. Unlike cold-turkey quitting, which inevitably fails, it provides a controlled environment. Deleting apps only delays the inevitable redownload; Brick makes access a conscious choice. A specific example: by leaving the Brick in the kitchen before bed, I eliminated late-night scrolling and improved sleep.
The Power of Gamification and Social Accountability
The Brick app tracks block time, creating a streak that taps into our innate desire for progress. This simple gamification made staying offline surprisingly rewarding. More importantly, the device sparked curiosity and conversation. Sharing it with colleagues led to challenges and mutual accountability. The shared struggle made the process more effective and enjoyable.
My Experience: From Skepticism to Relief
Initially, I struggled with consistency. But once I integrated Brick into my routine—especially at night and in the mornings—the results were transformative. Mornings became calmer, and I found myself reaching for podcasts instead of social media. The constant urge to check my phone diminished, replaced by a sense of control.
Over three months, I’ve used Brick for 30 days, achieving a personal best of 123 hours and 43 minutes uninterrupted. It’s not perfect discipline, but it’s the most effective tool I’ve found to combat my phone addiction. The relief is real.
Ultimately, Brick isn’t a magic cure, but a simple, physical reminder that intentionality matters. It breaks the automatic loops of distraction and forces us to ask: is this truly how I want to spend my time? For many, the answer might just be no.
